A spec shoot exploring the Birra Moretti glass. Using my custom motion control, blending cinematic realism, sound design, and natural lighting to create atmosphere and place.

A highly-technical spec shoot featuring Coca Cola. My focus was to hero the liquid and glass in a striking, modern and beautiful way.

To celebrate 155 years of Penhaligon’s, I was invited to direct a film that imagined a secret archive at the heart of the brand. Over three packed days on location, our small crew brought the story to life with custom props, playful projections and a spectacular final reveal.

My new showreel, I loved putting this together! Sifting through old projects, finding the shots I’m still in love with and weaving them together in a new way.

For a recent exhibition, I used motion control and multiple cameras to film black paint being poured over ice sculptures. A simple but striking way to explore climate change visually.

Exploring the elegance of the Tanqueray bottle through motion control, sharp lighting and carefully timed water—crafted to highlight its design, detail and character in every frame

I had the pleasure of photographing and directing The Dandy campaign for Penhaligons, bringing a 1920s speakeasy to life. It was a true team effort, creating something really special together.

We brought Penhaligons’ fragrances to life with kinetic machines and my motion control robot, creating precise, dynamic shots. Lighting and styling transformed each scent into a captivating visual story.

For this project, I captured the refreshing taste of Asahi beer using high-speed shots and my custom motion control robot, allowing for precise movements and stunning splashes—despite the mess!

A passion project focused on the Haig Club bottle, captured with unique camera movements using a custom MOCO rig. The shoot produced both video and photographic assets, with exclusive behind-the-scenes insights shared.

Created video content for Made.com’s Cyber Week 2022 campaign, filmed on Red V-Raptor with Cooke S4 lenses, just weeks before the company’s unexpected closure

I used advanced motion control technology to capture a high-energy, dynamic video over two days, showcasing the Carlsberg bottle with precise, fluid camera movements that bring its design to life.

Partnering with Patch London, we created a campaign video for Ealing Gin, showcasing our custom-made MOCO’s precision—from liquid pours to seamless tracking shots—all effortlessly controlled with an Xbox controller.