This Penhaligons shoot was all about bringing five unique fragrances to life, each with its own personality. To make the character of each scent truly come alive, we had custom kinetic machines built for every perfume, each designed to reflect its essence. These machines added a dynamic, visual element, whether it was flowing, mechanical movements for a modern edge or delicate, organic motions to evoke softness. Combined with carefully crafted lighting and styling, the machines helped transform each fragrance into a story, blending visuals and emotions to leave a lasting impression.
The motion itself was brought to life using my custom-made motion control robot. This allowed us to create intricate, one-of-a-kind shots with speed and precision, giving each scene its own sense of energy and flow.
Alongside producing five videos, we also captured a series of stills to complement the campaign, some of which are showcased below.
In collaboration with photographer Tim Johnston at Born Studios, we created an extensive suite of assets for the Potions fragrance collection. These include abstract imagery that visually represents the fragrances and their ingredients, as well as a recreation of William Penhaligon’s laboratory, complete with bubbling test tubes conjuring the scents. Additionally, we created bold, graphic posters that highlight the bottles in a striking and unique way.
