This project was a true passion for me from start to finish. My goal was to create a visually dynamic experience driven by a high-energy classical music track. I wanted to celebrate the Haig Club bottle, highlighting its unique elements, culminating in a striking high-key shot of both the bottle and its serve.
The shoot was ambitious, involving the production of three videos and three photographic assets. Each of the videos was captured using my custom-built MOCO rig, which allowed me to achieve truly unique and precise shots that would have been impossible to get otherwise. The entire experience was incredibly rewarding, and I can’t wait to work on more MOCO-driven projects in the future.
For those curious about the technical side, the MOCO rig is a software-controlled robot that moves the camera, giving me full creative control over the shot’s movement and framing. I’ve included some behind-the-scenes images to give you a closer look at the process and equipment involved.
