I’m a London based commercial photographer and director working across film and stills. Since 2006, I’ve been obsessed with image making, how it feels, what it communicates and why some work stays with you.

I studied film at university, then worked my way through the industry from runner to camera department. Those years took me everywhere, from high budget Hollywood productions to low budget horror films and music videos. I even worked on a banned horror film, which was exactly as strange as it sounds. I loved the world of film, but photography slowly became impossible to ignore and eventually took me in a different direction.

These days, I work across stills and film equally and, honestly, I feel lucky that I get to do both. My background gives me a deep understanding of each medium, creatively and technically. I can retouch, colour grade and edit everything myself when needed, but what I enjoy most is collaborating with talented creatives bringing ideas to life together.

Silhouette of Max Bridge behind the camera on set, working as a commercial photographer and director in London
Max Bridge, London commercial photographer and director, with his daughter in black and white

My aesthetic has always leaned premium, but right now I’m drawn to work that carries a little more honesty and reality, perhaps the antithesis of AI. Elevated but authentic. Sometimes that means embracing imperfection, letting a highlight blow out, leaning into a colour grade, or simply giving an image room to breathe.

Motion control is a significant part of my work and a real passion of mine. I’ve designed and built my own equipment, mostly because I had nothing better to do during COVID, which has given me a deep understanding of the technology.

I’m also a dad to a little girl who keeps me grounded and reminds me daily that there are more important things than work.

Max Bridge, London commercial photographer and director, with his daughter in black and white

I’m a London based commercial photographer and director working across film and stills. Since 2006, I’ve been obsessed with image making, how it feels, what it communicates and why some work stays with you.

I studied film at university, then worked my way through the industry from runner to camera department. Those years took me everywhere, from high budget Hollywood productions to low budget horror films and music videos. I even worked on a banned horror film, which was exactly as strange as it sounds. I loved the world of film, but photography slowly became impossible to ignore and eventually took me in a different direction.

These days, I work across stills and film equally and, honestly, I feel lucky that I get to do both. My background gives me a deep understanding of each medium, creatively and technically. I can retouch, colour grade and edit everything myself when needed, but what I enjoy most is collaborating with talented creatives bringing ideas to life together.

Silhouette of Max Bridge behind the camera on set, working as a commercial photographer and director in London

My aesthetic has always leaned premium, but right now I’m drawn to work that carries a little more honesty and reality, perhaps the antithesis of AI. Elevated but authentic. Sometimes that means embracing imperfection, letting a highlight blow out, leaning into a colour grade, or simply giving an image room to breathe.

Motion control is a significant part of my work and a real passion of mine. I’ve designed and built my own equipment, mostly because I had nothing better to do during COVID, which has given me a deep understanding of the technology.

I’m also a dad to a little girl who keeps me grounded and reminds me daily that there are more important things than work.

Clients include: The Glenlivet, Hendrick’s, Nespresso, Swarovski, Made.com, Penhaligon’s, Montblanc, Gallo, Hardys, Stones, Apothic, Kumala, Ealing Gin, Smirnoff, Captain Morgan, Red Bull, Mackays, John Lewis, and many more